Business is not just all about your product or service. Neither it is just all about profit and loss. An important element of your business is your customers as well as the communities that support the sustainability and growth of your enterprise.
Nathan Sampimon founded Inspire9 coworking network in 2009, making it the first community-driven coworking space in Melbourne. The community workspaces have doubled in size every 18 months and are amongst the largest in Australia.
For startups, engaging your prospects and customers can bring in a lot of advantages to your business. Inspire9’s Nathan Sampimon discussed How to Build Your Community Around Your Business at the Masters Series talk by WeTeachMe. “Communities do a great job of making the world seem small and accessible,” Nathan observed. “Anything is possible because of networks and connections,” he continued.
A brilliant idea for a business came to mind. You worked on the concept and went about putting shape into it. You spent sleepless nights doing all the groundwork and eventually launched your venture successfully. But the hard work doesn’t stop there. The uphill part is just about to start. How do you prepare for it? Carolyn Wong shares us her experience.
Carolyn Wong is the CEO and Co-Founder of Short Story, a meaningful gift and lifestyle brand. In this role, Carolyn looks after her growing team providing support, passion, leadership and a family culture fostering personal and business excellence. Carolyn is very passionate about her business. On any given day you can find her anywhere from product designing in the office to making cards in the warehouse.
The early stage, especially the first five years, is a crucial part of any business. Like a baby being brought out to the world, hatching a new enterprise has lots of birth pains. The adjustments, the heartaches, the trial-and-error, and the rejections are just a few of the ordeals that many business owners go through as they take their first step in their entrepreneurial journey.
When you go over your list of tasks for your business, you get drowned by the mundane chores that you often end up doing so many things but achieving too little or close to none. If this is your case, then there is a need to weed your thoughts of too many activities to achieve a sense of clarity that will help you become productive and effective in your work.
Al Jeffery is the Founder of Realise Flow and of Base Commons. Al has been an entrepreneur since 12 and named in the top 30 entrepreneurs in Australia under 30 twice in a row.
From the time you hatch the idea of starting your business to the point when you launch it, you have been thinking of that vision for your enterprise. Even as you go about your daily activities, you probably still think of that vision and hundreds of other ideas that you can implement in your business. During the Meditation and Happiness talk of WeTeachMe’s Masters Series, Al Jeffery pointed out how we always look forward to the future. “We always tend to project our visions, our goals, and our sense of purpose into the future. It’s something aspirational. We always forget to bring it back down to the here and now.”
New trends and technologies are popping out like mushrooms, which leads to the expansion of the field of marketing at an accelerated rate. Whilst competition becomes fiercer and more aggressive, it leaves brands with more tools and strategies to creatively reach out to their target market. One particular tool that puts brands in the spotlight is event sponsorship.
Events are one of the many marketing touchpoints that brands are utilising more frequently due to the unique advantages they bring to businesses. It is a marketing tool that you can apply to your own business as well. However, instead of organising your own event, a more effective way of tapping into the benefits of events is through sponsoring one that fits your brand personality.
WeTeachMe’s Masters Series is held weekly and attended by startup founders and business owners. It is something worth looking into if you are on the lookout for an event to sponsor. Among the various events happening in the area, below are reasons why partnering with WeTeachMe for the Masters Series is beneficial to your brand.
Managing a business or even preparing to start one often pulls you from all directions. Even if you have a business plan in place or a team to support you, it is the day-to-day needs you must attend to that often get overwhelming. It’s probably high time that you face the challenges and the demanding lifestyle of running a business from a position of focus through presence and mindfulness.
Omar de Silva co-founded The Plato Project, a new business school driven to foster entrepreneurship and business leadership that unlocks both commercial and social value. In 2015, Omar became an Ambassador of the G20 Global Entrepreneurship Week and in 2016 worked as a Sherpa with the G20 Australian Young Entrepreneur Alliance.
Imagine this scenario. There you are in-between meetings, rushing to your next appointment, and you get a call from work regarding some fire to put out or an important decision to make. You are a little short off target, and there are staff and suppliers you still need to pay. Then, you have some personal responsibilities back home, along with a heavy feeling you’ve been carrying with you every morning. All these things running through your mind can often get the better of you. Before you know it, your energy is exhausted, you feel burned out, and your interest in your business is waning.
One way to increase your tribe is to tap into the ever-expanding resource of social media. Nathan Chan shares his experience and knowledge on how to utilise social media in getting the right people into your business and in growing your reach exponentially.
Nathan Chan is the Publisher & Editor of Foundr Magazine, a digital magazine for young entrepreneurs on the App Store & Google Play store.
The internet is a rich repository of data, with almost all information available at the tip of your fingers. Moreover, with the boom of social media, with its reach constantly expanding in all directions, space and time are no longer an impediment to getting more and more people to know your brand.
What used to be a man’s ballgame is now being infiltrated by women. Females now take the helm of companies and run their own playbook. The climb is still steep and the challenges are endless, but many women have shown that they, too, can take the steering wheel when it comes to driving a business to success.
Sheryl Thai began her career in the IT&T industry before she founded Cupcake Central. Sheryl won the Entrepreneur of the Year Award 2013 at the Australian Start Up Awards and was also a finalist in the Telstra Business Women’s Awards 2016, Entrepreneur category. These days, Sheryl spends the majority of her days fulfilling the role as CEO of the League of Extraordinary Women, an organisation she co-founded in 2011.
Emma Welsh is the founder of Emma & Toms. Emma and her childhood friend, Tom Griffith, identified that Australians wanted more super-premium, super-tasting juices with nothing added apart from the goodness. As a result, Emma & Tom’s Life Juice was born.
In this day and age when gender equality is openly discussed, let us zoom our lens on women who get to the top of the business world and shape their own path towards entrepreneurial wins. WeTeachMe sought the help of Cupcake Central founder Sheryl Thai and Emma & Toms founder Emma Welsh to share how they did it for their respective ventures through the Masters Series talk, Powerhouse Women In Business.
The rise and popularity of social media channels now open a new era for businesses to reach out to their customers in an instant. But it takes one to be savvy in using social media in order to effectively employ it for marketing purposes. Tom Uhlhorn tells us how.
Tom Uhlhorn. Stuck in a world that prioritised speed over strategy and subjective creativity over objective accountability, Tom left the world of agencies and “big budget marketing” to found Tiny, a Customer Experience (CX) agency, reinventing the role of the agency through combining strategy, data, and creativity with modern agile marketing methods.
There are over 3 billion users in the internet and about two-thirds of this number has a social media account. In every minute, millions of posts flood the internet, which are accessed by computers, tablets and smartphones. Brands have no other option but to jump into the fray.
Which leaves us with the question: where are you in the thick of (social media) things?
Treat mistakes as an opportunity to stretch your entrepreneurial muscles and leverage them for growth and improvement.
Demi Markogiannaki is a Founder at WeTeachMe and leads the Marketing Team. Demi has made it to Shoe String Media Group’s roster of “Top 50 Australian Female Entrepreneurs under 40” for two years in a row. More about Demi in this page.
There are lessons in life, and in business, that you will only learn as you get on with it. These lessons are not often written in business books and you just have to unravel them through experience.
Building a business of your own entails hurdling hiccups at the starting line, taking a few steps back and hurling yourself for a long jump.
Sally Klopper is the founding director of Sally Caroline interior design studio. Her practice specialises in luxury residential design that is representative of, and responsive to, the uniqueness of her clients. More about Sally in this page.
Starting a business is one of the things that many people contemplate on doing yet they get stuck at the beginning. You may be one of those individuals who already have a big idea in mind but you have little clue on how to make this concept take shape. Dipping your toes in the water and executing your ideas are better said than done. Some of the questions you have may include: