Sheryl Thai

Sheryl Thai
Founder @ Cupcake Central

Sheryl Thai began her career in the IT&T industry but, with a job loss resulting from the economic downturn of 2009, found herself presented with a unique opportunity to fulfil her passion of starting a cupcake business.

Starting off in her home kitchen with less than $2000, the business started to flourish as the name “Cupcake Central” spread through word of mouth and orders started flowing in.  As demand increased, the decision to open up her first cupcake store became imminent and Cupcake Central’s first storefront in Hawthorn opened their doors in August 2010.

Since then, Cupcake Central has expanded to 5 stores, released a sold-out cookbook “Hatch That Dream” and employs over 85 staff. Sheryl won the Entrepreneur of the Year Award 2013 at the Australian Start Up Awards and was also a finalist in the Telstra Business Women’s Awards 2016, Entrepreneur category.

These days, Sheryl spends the majority of her days fulfilling the role as CEO of the League of Extraordinary Women, an organisation she co-founded in 2011. The League connects female entrepreneurs through meet ups, conferences and an online technology platform. For more, visit