Navigating the first 5 years of your business

A brilliant idea for a business came to mind. You worked on the concept and went about putting shape into it. You spent sleepless nights doing all the groundwork and eventually launched your venture successfully. But the hard work doesn’t stop there. The uphill part is just about to start. How do you prepare for it? Carolyn Wong shares us her experience.


Carolyn Wong is the CEO and Co-Founder of Short Story, a meaningful gift and lifestyle brand. In this role, Carolyn looks after her growing team providing support, passion, leadership and a family culture fostering personal and business excellence. Carolyn is very passionate about her business.  On any given day you can find her anywhere from product designing in the office to making cards in the warehouse.


The early stage, especially the first five years, is a crucial part of any business. Like a baby being brought out to the world, hatching a new enterprise has lots of birth pains. The adjustments, the heartaches, the trial-and-error, and the rejections are just a few of the ordeals that many business owners go through as they take their first step in their entrepreneurial journey.

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