The rise and popularity of social media channels now open a new era for businesses to reach out to their customers in an instant. But it takes one to be savvy in using social media in order to effectively employ it for marketing purposes. Tom Uhlhorn tells us how.
Tom Uhlhorn. Stuck in a world that prioritised speed over strategy and subjective creativity over objective accountability, Tom left the world of agencies and “big budget marketing” to found Tiny, a Customer Experience (CX) agency, reinventing the role of the agency through combining strategy, data, and creativity with modern agile marketing methods.
There are over 3 billion users in the internet and about two-thirds of this number has a social media account. In every minute, millions of posts flood the internet, which are accessed by computers, tablets and smartphones. Brands have no other option but to jump into the fray.
Which leaves us with the question: where are you in the thick of (social media) things?